Observerssay Americans want more choices and fresh food when (choose)where and whatto eat. This trend is one reason why the fast food restaurant McDonald's hasstruggled financially.
McDonald's is one of the bestknown(restaurant) in the U．S.and even around the world，these days McDonald's income has dropped. The January earnings report broughtmore bad news. Worldwide sales dropped for the (eight) month in a row andeven more than expected.
McDonald's (work) hard to get theircustomers back. In January, the company ran an advertisement during the SuperBowl. The football game is the most watched TV event every year in the U．S. McDonald's has wanted (reach)those viewers.
Shake Shack is new kind of restaurantbecoming popular in the U．S.The restaurants are not “fast food”. They are known as “fast casual”． McDonald's is struggling to gettheir customers back, Shake Shack is doing well financially. The New Yorkbasedburger chain had a very (success) IPO, or initial public offering, ofshares at the end of January. its first day of trading, Shake Shack wentfrom $21 a share to just under$46 a share.
Shake Shack's a quality hamburger. It's fast food,but not“fast food” food. Being part of the “fast casual” trend has helped ShakeShack.
