NEWSPAPERS have certainly been around for a long time. Many New Zealand newspapers are now heading towards their 125th anniversary (周年纪念) of the first publication and some New Zealand papers are more than 140 years old.
However, some people think that newspapers are yesterday's medium(传媒)and that new media,like television and even the Internet,will in the very near future cause newspapers to die. What is clear is that the growth of new media, and in particular the Internet, will cause newspapers to change themselves and change their product to meet customers' needs.
People read newspapers because of their unique(独特的) strength. They have a large audience and yet a certain appeal(吸引力). They reach the majority of the population each day through covering national and international news and yet they offer interest to gardeners, cooks and even slaves to fashion.
Newspapers also remain strong because of people's continued love of reading. Reading is an active and involving(专注的) process, but people are able to read at their own speed and return to newspapers for reference purposes.
Newspapers will certainly not stop the Internet being a competitor (竞争者). But no newlyintroduced news medium has ever killed an old one, and if best guesses are to be made then it is likely that this will be the case with this new medium as well.